Advocacy Meeting for Media Expertise, Film Directors and other Stakeholders

Centre for Combating Tobacco (CCT) was invited by the National Authority on Tobacco and Alcohol (NATA) to a discussion with the entertainment industry representatives titled Advocacy Meeting for Media Expertise, Film Directors and other Stakeholders. It was held on 16th March 2022, at the Auditorium, 11th Floor, Sethsiripaya Stage II, Battaramulla. The meeting was organized by the NATA to discuss the violation of NATA Act via movies and how to avoid them.
Dr. S. W. Rajapaksa, Chairperson of NATA, welcomed the participants and explained the importance of controlling tobacco and alcohol promotions in the media . Dr. Janaki Vidhanapathirana, Director, Policy Analysis and Development, Ministry of Health briefly explained the health and economic impact of tobacco and alcohol. The psychological impact of tobacco and alcohol scenes in movies on human behavior was elaborated by the Consultant Psychiatrist, Dr. Medhani Hewagama. Mr. M. J. Gunasiri, Commissioner General of Excise, Dr. Ajith Rohana, Senior Deputy Inspector General of Police, Crime and Traffic, Mr. Pubudu Sumanasekara and Mr. Sampath De Seram representing Alcohol and Drug Information Centre, Ms. Chinthika Perera, Program Officer, Centre for Combating Tobacco(CCT), representatives from Public Performance Board and the film directors participated in the discussion. Film directors expressed their opinion as the Association of the film directors in Sri Lanka. The meeting was concluded with Dr. Rajapaksa promising to send the decision of NATA in writing.